According to the data provided by Xingsha Customs (formerly Liuyang Office of Hunan Entry-Exit Inspection and Quarantine Bureau), as of November 2018, this year, Liuyang City completed a total of 21,876 batches of fireworks quality and safety supervision, 17.377 million boxes, up 23.4% and 15.5% respectively.
Liuyang City Fireworks Bureau statistics, from January to November, Liuyang fireworks industry cluster achieved a total output value of 22.55 billion yuan, an increase of 8.8%. Among them, the export sales of Liuyang fireworks and firecrackers reached RMB 3.18 billion, an increase of 10.4% year-on-year.
Export growth is faster, steady and rising
The production workshop of Liuyang Fugui Fireworks Manufacturing Co., Ltd., the workers are busy. Every other week or half a month, 1000 boxes of parachute fireworks products will be sent to foreign trade companies. These American goods are produced for orders in April 2019.
"This year's output value is more than 10 million yuan, a slight increase over last year. In terms of products, there are also small adjustments. It turns out that a basket can hold 5 to 6 rounds of parachutes, and now it has increased to 10 or even 25 rounds, which is more lively. Customers, the return of goods is not a problem," said Li Yuping, the person in charge of the rich fireworks.
"Affected by the economic recovery in Europe, orders for export to Europe have increased this year, probably by about 10%." A person in charge of an export company said that the current foreign trade orders are basically 2019 sales season.
Xingsha Customs (formerly Liuyang Office of Hunan Entry-Exit Inspection and Quarantine Bureau) Huang Jian, the head of the inspection and supervision department, told reporters that since 2013, the fireworks export market has grown every year, and this year's growth rate is relatively fast, achieving a steady increase. Great situation.
Huang Jian believes that from the overall order, due to the recovery of the European economy, the overall order of the European line is increasing, and the total amount of fireworks exports is increasing this year. Specifically, first, some Liuyang fireworks enterprises with export qualifications were originally based on the domestic market. They were affected by the domestic ban on restrictions and will focus on foreign markets this year. Second, another major producing area in Jiangxi. The objective reasons have brought about the growth of Liuyang orders; the third is the high temperature holiday in July and August this year. In order to support the development of export enterprises, the Liuyang Municipal Government has licensed 68 companies to produce and expanded the export capacity. ”
In this regard, Wen Guanghui, secretary-general of the Municipal Fireworks and Firecrackers Export Branch, believes that the achievement of excellent export transcripts stems from various efforts.
"Export production enterprises have strict quality management system. The products produced must be self-tested by the raw materials, semi-finished products and finished products in the factory, and the quality inspection of customers, third-party testing institutions and customs is accepted. The product quality and safety are reliable and stable. Most of the export products are order-based production, and the products are sold. As long as the products meet the quality requirements and delivery time, there is generally no inventory backlog. Most of the exported products are safe and environmentally friendly small-sized toy fireworks, with small doses and discharge. Safe, with strict decibels and banned drug control."
Increase the fireworks market in 10 countries and regions
In recent years, the European economy has entered a stage of full recovery, and Germany, as the mainstay of Europe, is full of new weather. More and more Germans like to set off fireworks and firecrackers during the New Year. Near the New Year, fireworks are one of the hottest items in German supermarkets.
According to statistics from Xingsha Customs (formerly Liuyang Office of Hunan Entry-Exit Inspection and Quarantine Bureau), in the first 11 months, Liuyang fireworks and firecrackers were exported to 101 countries and regions such as Germany, the United States and Russia. The US and European markets have been In the traditional market for fireworks and firecrackers exports, European orders have increased overall, and 10 countries and regions such as Africa, the Middle East and India are new markets.
A company official who has made a fortune in the export business in Europe in the early years, said that he is preparing to go to North Korea to inspect the fireworks project in the near future.
"In terms of export transactions in the first 11 months, August's growth rate was nearly 2.5 times compared with the same period of last year. The growth rate was also faster in October. The reason and some US customers worried that Sino-US trade frictions will affect the fireworks industry, thus accelerating the launch of goods. Pace." Huang Jian said that compared with the same period last year, this year's export value has basically achieved "growth" every month.
Fireworks companies apply for increased export qualifications
Regardless of whether the fireworks people are willing to accept it, an objective fact is that the cakes in the domestic market are shrinking in 2018. The first pressure for the fireworks industry comes from the policy of prohibiting restrictions, from the first-tier cities in the country to the county towns, and there are signs of urban spread to the countryside. Shandong, Jiangsu, Liaoning, Heilongjiang and other Liuyang fireworks traditional sales areas have been greatly affected.
On October 25, the Emergency Management Department, the Ministry of Public Security, the Ministry of Transport, and the General Administration of Market Supervision jointly issued the Notice on Doing a Good Job in the Safety Supervision of Fireworks and Firecrackers in the Peak Season, requiring scientific and reasonable formulation of the policy of prohibiting and restricting emissions, and guiding the people with the willingness to discharge. The masses fired fireworks and firecrackers in accordance with law, safety and civilization. The fireworks sales area in Hebei implements the spirit of notification and avoids a one-size-fits-all approach. This news is exciting, but from the perspective of the whole year, it is difficult to turn the tide.
At the same time, with the exit of backward production capacity, the combined production, merger and mechanization and intelligent application of fireworks companies will bring about an increase in overall capacity and efficiency.
The market is shrinking, and the production capacity is not decreasing. This has led some companies that originally had domestic sales and have export qualifications to consciously tilt toward foreign markets.
According to statistics, many companies apply for export qualifications every month. In 2018, the export volume of Liuyang Fireworks companies increased by 7.8 times or even 18 times!
"Next year, the company will pay more attention to the export side!" The head of a fireworks company said this.
Wen Guanghui’s view on the increase in the number of export enterprises is “I hope everyone can apply rationally.” He analyzed that the market capacity of Liuyang’s export fireworks is about 500 million US dollars per year, accounting for only 15% of the total output value of Liuyang fireworks. Excluding the exchange rate factor, the actual growth rate is not very large. If we can't grasp the product quality and safety and price, the future sustainable development is not optimistic.
In the face of steady and rising situation, Wen Guanghui believes that production enterprises should further enhance their awareness of quality management, and do not produce products that do not sell super-standards. The operating companies must strictly abide by relevant safety and quality regulations, and do not illegally place orders or banned drugs. With the export of entrainment, the relevant government departments severely crack down on the export behavior of fireworks and firecrackers, and cooperated with each other to jointly safeguard the safety and good export image of Liuyang Fireworks Export Channel.